Lufthansa: Thierry Antinori
Thierry Antinori was appointed a member of the Lufthansa German Airlines Board of Directors on January 1, 2000. As Executive Vice President Marketing & Sales he is responsible for Lufthansa's global sales and marketing organisation, as well as for pricing and product management.
After acquiring a business management degree at the ESSEC in Paris, French-born Thierry Antinori joined the Paris-based consultants Chatelier Conseils in 1985. In 1986 he moved to a post in regional sales management at Air France in Paris, switching in 1988 to a job in route management. Two years later he moved to Munich as Air France Director South Germany, a post he held till 1992. He subsequently spent two years as the executive consultant to a member of the Air France Executive Board in Paris. In October 1994 he was appointed Air France Director General for Germany based in Frankfurt.
Thierry Antinori joined Lufthansa as Area Manager Western and Southern Europe in August 1997. Based in Paris, he was responsible for regional sales in Belgium, France, Italy, Luxembourg, The Netherlands, Austria, Portugal, Switzerland and Spain prior his appointment as Executive Vice President Sales in 2000. Since then, the Division has consistently expanded: In addition to global sales and marketing, Thierry Antinori is now also responsible for product management and pricing at the airline.
In addition to his post on the Board of Lufthansa German Airlines, Thierry Antinori has assumed the deputy chairmanship of the Supervisory Board of Sixt AG and of Lufthansa AirPlus Servicekarten GmbH. He is a member of the Board of Directors of SN Airholding SA/NV; of the Board of Directors of DZT (German National Tourist Office) as well as the Advisory Board of SaarLB.
In 2009 Thierry Antinori was awarded the international marketing prize "CMO Of The Year" by the Booz & Company international business consultants. The jury singled out his skills in strategic brand management. Under his leadership, Lufthansa has successfully added an emotional touch to its traditionally more technical brand. Increased efficiency in customer communications and attractive, new incentives for Mils & More frequent flyer programs also bear his trademark.
"In the present business environment, characterized by economic crisis, competitive pressures and changing patterns in business travel, customer communicatons assumed pronounced importance. By underlining brand values and communicating relevant offers, we create confidence in the Lufthansa brand, we increase customer loyalty and, thereby, boost ticket sales," said Antinori at the awards ceremony.
