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The 21st Century brings challenges and opportunities presented by a truly global marketplace, created by technological progress and the removal of trade barriers. Our educational system must provide our student population with the tools, knowledge, skills and attitudes necessary to succeed in the new environment. With the support and guidance of education and industry partnership, the Canadian Academy of Travel & Tourism has been established to address these concerns in the travel and tourism industry.
The "Canadian Academy of Travel & Tourism" was launched by the American Express Foundation in October, 1995 in four high schools in British Columbia, Ontario and Nova Scotia. It is modelled on the successful National Academy Foundation (NAF) in the United States and similar programs in several other countries. American Express Foundation, Air Canada, Canadian Pacific Charitable Foundation, Signature Vacations, Cara Operations Limited, and Canadian Tourism Human Resource Council are in the forefront leading youth in the 21st century.
The Academy mission is to introduce and promote careers in the tourism industry while students pursue their high school diplomas. The knowledge of global travel and tourism conditions and trends has to be complimented by relevant skills and attitudes provided by high school education.
The Academy gives high school students the opportunity to build the foundation of a tourism career while staying in school and acquiring the skills for post-secondary education, for life long learning and for work in the tourism industry. Academy students demonstrate learning outcomes referenced to the National Entry Level Skill Occupational Standards established by the Canadian Tourism Human Resource Council and the Employability Skills 2000+ set up by the Conference Board of Canada.
The program involves high school students in grades 10, 11 and 12. These students follow the regular curriculum with a "specialization" in tourism. Many academic and experiential projects associated with the regular curriculum are tourism related.
An Academy certificate is awarded to students demonstrating the ten national learning outcomes and completing the Academy criteria. Tourism industry work placements and internships are organized for Academy students by teachers and an industry advisory group.
The Canadian Tourism Human Resource Council houses the office of the Canadian Academy of Travel & Tourism. Engaging youth in career decisions is the focus of the Academy. The Academy supports education and leadership in the travel and tourism industry. Tourism Education Councils, with a human resource development mandate for the tourism industry in each of the provinces and territories, encourage the implementation, expansion and maintenance of the Canadian Academy of Travel & Tourism in their jurisdiction.
Over the last few years, the pooling of our collective resources is enhancing the success of our secondary school students across Canada as they enter higher education or the workforce as well as enriching the human resource potential for the Tourism Industry. Let's share the vision and foster the best possible future for our Academy students!
How the Academy Works
As an Academy student, you follow your regular high school program, with a specialization in the travel and tourism.
You'll also start learning many of the in-depth skills you'll need in your chosen career through courses, workshops and national and international student exchanges.
Equally important, the Academy will give hands on experience through work placements and internships.
Your Academy training will give you the big picture of the global travel and tourism industry.
The Academy Benefits Everyone
Students
Educators
Industry Partners