São Paulo is the biggest city in South America. The area’s entertainment, cultural and culinary attractions are magnets for tourists. Its economy draws business visitors, who also stay on to enjoy those attractions. The students focused on how visitors get around the city to reach them. They interviewed employees of eight hotels that cater to business visitors and also interviewed visitors enjoying a bleisure break. Bleisure visitors told the students they relied on apps for automobile transportation but did not like the heavy traffic. The visitors offered positive opinions about the city’s subway system: it is clean, safe, although crowded at times. The students concluded that more bleisure visitors would use the subway, if it were easier for them to use. Visitors then could reach more of the things that make São Paulo so attractive. The students recommend making the signage easier to use. As one visitor told them, “There is no shortage of information, but the signs are confusing, lacking colors that could attract attention,” he said. The students also designed a sample website guide to the subway system that could be used by visitors called “Vá de Metrô” or “Go by Metro.”