M Taride

Michel Taride

Chairman, Global Partner Advisory Board

Michel is the Founder and Managing Partner of Orfeo Partners, Ltd., and advises companies, start-ups, and investors in the Travel, Transportation and Smart Mobility sectors.

He has served on the GTTP Global Partner Advisory Board for over a decade and has chaired the Board for the last five years.

Michel is the former Group President of Hertz International, the leading global car rental brand, where he was responsible for all of its wholly owned and franchise operations in 150 countries across all continents, outside North America.  Over his 38-year career in the constantly transforming car rental business, Michel progressed through the organization, holding numerous leadership positions in operations, commercial, country and divisional management.  In addition, he championed « smart mobility » strategies for Hertz, working closely with start-ups and incubators.

He is also an Ambassador for WTTC (World Travel and Tourism Council), and is a Foreign Trade Advisor to the French Embassy in London.

Having taken a gap year at age 26 to “discover the world,” Michel developed a passion for travel, world cultures, and entrepreneurship.  He has lived in Morocco, France, and Italy, and currently lives in London with his family.  He is an accomplished musician who loves travelling, sailing, and mountaineering.