2016 Winning Case Studies on Heritage Tourism

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2016 Case Study Winner (Canada)

The students explore “how Indigenous celebrations such as Pow Wows can influence growth in heritage tourism” and whether “we can provide a sustainable world tourism attraction celebrating our First Nation’s heritage through cultural events.” Pow Wow activities include traditional dance events, music, wearing regalia, competitions, and the sale of food and crafts.

The province of Manitoba is home to five Indigenous linguistic groups: Cree, Dakota, Dene, Ojibway and Oji-Cree, also referred to as members of the First Nations. Winnipeg, the provincial capital, has the largest Indigenous population of any city in Canada, report the students. That makes the Winnipeg area a natural center for many varieties of Pow Wow. The students conclude that Pow Wow offer both an opportunity to explain First Nations’ culture and to attract visitors.

2016 Case Study Winner (China)

China’s eroded formations of red sandstone and conglomerate figure in Chinese art, history, culture and science. Their images are known worldwide. Not surprisingly, examples of these landforms found in six Chinese provinces were added to the list of World Heritage sites in 2010. The students focus on the example found in Zhejiang Province: Jianglangshan Mountain. Caves, waterfalls, forest, ponds, and springs can be found on the slopes of the mountain’s three peaks. In the first five years since its designation as a World Heritage site, the number of visitors to the area doubled to more than 10 million. The students examine how this growth can be managed to achieve sustainable development.

2016 Case Study Winner (Hong Kong SAR, China)

The students examine “how different stakeholders develop Ping Shan Heritage Trail to be a sustainable traditional Chinese heritage attraction in a modern Asia’s World Metropolis—Hong Kong.” For a 1,000 years the village of Ping Shan and its surrounding communities has the center of the world of the Tang Clan, one of the “Great Five Clans” of Hong Kong. The trail links walled Tang villages, shrines, ancestral halls, temples, study halls and Hong Kong’s only ancient pagoda. “The Ping Shan Tang Clan maintain certain traditional ceremonial customs to this day. The students also report on the challenges and opportunities facing the Trail today in a major global metropolis.

2016 Case Study Winner (Hungary)

Over the centuries, starting in the year 996, the massive religious complex that sits today on the little hill in western Hungary has expanded in size, mirroring the life and times of Hungary, good and bad. This is the Benedictine Abbey of Pannonhalma. Its buildings reflect architectural styles dating back to the year 1224. The GTTP students share with us their experience of walking through the complex and its the basilica or church; its two ornate gates; the cloister or covered walkway of its monastery; the library of more than 400,000 books and archives, including the oldest document written in Hungarian. The complex includes a boarding school for boys that has roots going back to the 13th century. Later additions include a herb garden and arboretum, teahouse, a workshop that makes herbal products, and the Abbey Viator Restaurant. The Abbey is an important part of Hungary’s heritage, and the students want you to visit.

2016 Case Study Winner (Jamaica)

“Heritage tourism has the potential to diversify Jamaica’s tourism product,” say the two student researchers, which they say relies too much on beach-based offerings — “sun, sand and sea.” The students examine three heritage tourism sites in the island’s capital, Kingston: the Bob Marley Museum, Port Royal, and the University of West Indies – Mona. The “sites show, through visitors feedback, Kingston’s potential as a heritage attraction.” The student’s research makes clear that investing in more and better technology would make all three sites more attractive. “These include the use of digital and interactive screens, using mobile applications, as well as 3D and 4D theatre, websites and social media, and easy fixes such as adding debit/credit card machines for payment.”

2016 Case Study Winner (Kenya)

Sometime between the year 1080 and 1130 people built the small city of Gede on Kenya’s coast. In the mid-1600s the site was abandoned. Left behind were were mysteries for the archeologists to puzzle over: substantial stone building, coins from China, glass beads made in Venice, Italy, and ceramics from the Middle East and Asia. The students explore Gede, which they note was just one of many trading towns that were established on the coast to link Kenya to a wider world. They examine the reasons that might have led to the abandonment of Gede. And they offer practical suggestions for improving Gede’s role as an important part of Kenya’s heritage, starting with a better road to the site.

2016 Case Study Winner (Russia)

This multi-layered research report starts with a panoramic and useful review of all the heritage sites that make the South Urals and the Chelyabinsk Regions such an interesting area to visit if you are a scientist, UFOlogist or tourist. In the next layer the students suggest that many people enjoy having a “quest” when they go on vacation. They examine a sample heritage quest they have created: exploring the mysteries of Shaitanka Lake, the deepest lake in the region: it is at least 200 meters deep, and maybe has more than one bottom, and possibly is home to a monster, if you believe local inhabitants. The final layers examine in detail the economics of creating heritage “quest tours” in the region, using Shaitan Lake as an example.

2016 Case Study Winner (South Africa)

“Soweto” is the acronym for the “South West Townships” that spread across five former farms in the Johannesburg area. The arc of Soweto’s story starts with the forced evacuation in 1904 of black Africans from their informal communities to a camp at a municipal sewage farm and continues through decades of growth with few municipal services provided. The story has not ended yet. It continues with a Soweto that is today home to 2 million people. They live in a mixture of the old Soweto and the Soweto of new expensive homes, restaurants and clubs, a world-class soccer stadium, Maponya Mall, and now a Heritage Trail. The Trail tracks important events in the history of South Africa when by law black Africans and white Africans had to live apart: the period of “Apartheid.” This hopeful report is a useful resource and guide.