Jamaica typically welcomes more visitors each year than its population of some 2.7 million people. Travel & Tourism is perhaps the most important part of the Jamaican economy, directly accounting for over 10 percent of all jobs on the island in 2007 and indirectly for some 26 percent of all jobs. Tourism generates more than 50 percent of all foreign exchange earnings of the country. Information Technology, Agriculture and Mining are other important sectors of the economy.
The importance of the industry is reflected in what Jamaican students are taught as part of the regular national school curriculum. Information about the Travel & Tourism industry is woven into the five core subjects every student must study: Language Art, Social Studies, Mathematics, Integrated Science, and Resources & Technology. Topics studied as part of the five core subjects range from “ Sectors of the Tourism Industry” to “Impacts of Tourism” and “Tourism Marketing.”
Since the schools already cover the basics of the travel and tourism industry, GTTP Jamaica focuses on extra-curricular activities for older students, including classroom presentations, community involvement projects, specialized seminars and limited work attachments or internships.