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SPECIFIC OUTCOMES:
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To understand the importance of marketing in the
development of tourism. |
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To acquire hands - on experience in tourism marketing.
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TEACHER PREPARATION / INVOLVEMENT:
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Prepare a transparency with the following statement: “In
order to preserve the Nama culture, the only real solution to the problem
would be a major boost in Heritage Tourism to that area.” |
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Divide the class into groups of not more than 6 learners. |
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Give guidance where necessary. |
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Assess group work. |
LEARNER
INVOLVEMENT:
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Plan an aggressive marketing campaign to boost heritage
tourism to Pella. |
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Discuss various marketing strategies. |
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Design a slogan in the form of a bumper sticker, which will
attract tourists to Pella. |
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Give feedback through class presentations.
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ASSESSMENT CRITERIA:
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Understand the importance of marketing. |
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Apply various marketing strategies. |
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Develop a complete marketing campaign. |
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Design a bumper sticker. |
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Present marketing campaign in class. |
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